What Printer Manufacturers Don't Want You to Know
There are some definite misconceptions when it comes to printers, cartridges and refilling. We often speak with worried customers who don't want to void their printer warranty or ruin their printer by either refilling or purchasing compatible cartridges. We get it and we don't want you to do that either! Here's what printer manufacturers don't want you to know...
Warranty & Printer Functions
Printer manufacturers work hard at making you believe your warranty will be void if you refill your cartridges or purchase compatibles. Your printer warranty will clearly state as much, using phrases like 'could void your warranty' or something like that. But, the truth is, they are legally not able to void a warranty on these grounds. Forcing you to buy their cartridges to keep your printer warranty active would be considered tied selling. This anti-competition practice is illegal in Canada and the USA (among other nations).
So, that means your printer's warranty is in tact! You can explore printing alternatives and find out what works best for you. Isn't that good news?!
As for printer functions, compatible or refilled cartridges will not harm your printer. You may see messages pop up and warn you about this and they might be difficult to override. We do our best to find workarounds for that and assure you that our refilling processes are researched and practiced to work properly. As for compatible cartridges, we can assure you the manufacturers work very hard to make an excellent quality cartridge at a more affordable price. They would not survive if their cartridges broke your printer.
Why are printer manufacturers so determined to sell you their own branded cartridges? It has to do with the business model they choose to follow. In simple terms, they're not making much profit on most printer sales and rather choose to inflate margins on cartridges to make back their profit.
This "razor and blades business model is a business model wherein one item is sold at a low price (or given away for free) in order to increase sales of a complementary good, such as supplies... printers are often sold at or below cost to generate sales of proprietary cartridges which will generate profits for the company over the life of the equipment."
When you think about it, you can see why they can't be making much, if anything, on printers! So the higher cost to their ink and toner cartridges does make some sense. We aren't necessarily faulting them for it, but we'd like to see things even up a bit in terms of the initial cost and the running cost, plus more openness to refilling (rather than just recycling) and other options for the benefit of consumers and the environment.
Alright, let's blow this one right open! You will pretty much NEVER get as many pages from your cartridge as it says on the box. Why? Because page counts are calculated on the basis that you'll only print on 5% of every page. Every single page... which we doubt is the case for 99.9% of us! We don't know why this is the industry standard for calculating page counts (it's pretty unrealistic, right?) but now you know how the yield for your cartridge is calculated. You no longer need to be disappointed or upset when your printing falls way short of the supposed page count - that's the case for everyone. Instead, look into refilling or XL sized compatible cartridges to get the most bang for your buck.
What does this mean for you?
In summary, you can now rest easy with concerns about warranty or printer functions when choosing to refill your cartridges or try compatibles! Plus, you now know the secret with page counts and can forget about using that benchmark - instead focusing on your individual printing needs. We're here to help you get the most bang for your buck, make eco-friendly printing choices and provide as many ink and toner options as possible. Our experience is something we love to share so please get in touch if you have more questions or concerns about your printer or ink & toner cartridges.